design strategy
A product’s chance of success in the market increases with well-founded strategic choices and the formulation of a clear vision prior to the product-development process. Specialized staff and a network of external consultants support the management in the conversion of the business strategy to the product design strategy.
Relatively quickly, a vision on future developments is expressed on the basis of an open dialogue between the various interested parties. Close collaboration between the client and the design office enables the creation of new visions for the product concept for both the short and the long term.
npk design supports clients in the successive stages of concretization of the design strategy.
Company situation
Strategic vision
Brand positioning
Product range definition
Project conditions
