design
Concept forming is the basis of the new product. A team of designers articulate solutions to the stated problem in an intuitive and analytic manner. Depending on the technological complexity or the intended degree of innovation, one or more concept and discussion rounds with the client are used to achieve the end result. To this end, various visualization and model-building techniques are applied to communicate a clear picture of the new concept.
npk aims at creating ‘user-centred design’: designs that harmonize with the requirements and expectations of the consumer.
User research is an effective aid in formulating the points of departure for product development in the initial stages. The designer translates this into concepts and concrete product ideas. Subsequently, the users test realistic models and computer simulations.
