Blue Performance
company logo
Blue Performance represents a programme of stylish boat accessories. The products, with their specific ‘marine look’, are a major marketing success; packaging design also plays an important role here. Besides product development, npk's graphic design team is responsible for a large part of the visual communication for Blue Performance: the company logo and the packaging, as well as the design for the Blue Performance booth at trade fairs such as the METS and Hiswa. The booths are very successful, largely due to the fact that the metaphor of a sailing ship is used to create the right atmosphere.
awards
Dutch Design Award selection & nomination
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