SWOP Stichting Wetenschappelijk Onderzoek Prostaatkanker
(Prostate Cancer Research Foundation)
Corporate design SWOP and Prostate Risk Indicator
The Swop is allied with the Erasmus University Medical Centre in Rotterdam. For the SWOP and the Prostate Risk Indicator, npk designed and developed the corporate design consisting of a logo, the correspondence series, a brochure and the website. The graphically reproduced man-figure is subtly presented. This pictogram and the overall image lends the corporate identity a clear, serious, medical look. The Prostate Risk Indicator has a website and a brochure version and is a tool for the early detection of prostate cancer. The product operates with various indicators that consist of rotating discs, with which the chance of finding prostate cancer can be determined. The user fills in his data and answers the questions. As a result of these values the discs rotate and give the outcome.
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